Rich Soccer Moms
There was a point in the '90s when moms went from driving minivans to SUVs. Many claimed that they loved the bulkiness, the high viewpoint, and the safety they felt from driving the larger vehicles. When it comes to the wealthier, it was defintiely a symbol of status, as well. People see a minivan and scoff, turning their heads at the idea of driving that. People see an Escalade and are often impressed by its styling, its privacy, and the feeling of importance that inherently comes with it. So, moms, even with only one or two kids, started buying these beasts.