Lamborghini might be Ferrari's chief competitor, and the cars might be clearly benchmarked against one another, but the two companies's attitudes could not be more different. Ferrari is pretentious, whereas Lamborghini always seems to do everything with a tongue in cheek demeanor; Ferrari's cars are designed to look sporting and elegant, Lamborghini's cars are designed to look wild; and while Ferrari seems to be mostly concerned with preserving its image, Lamborghini seems to be mostly concerned with creating insane and jaw dropping cars. We can't help but find Lamborghini to just be a little more charming because of it. 

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