If We Were the Boss: Saab

Get Jason Castriota Back

The fact that Saab had Jason Castriota as the company's head designer was one of the best things that could have happened there. This is the guy who designed the Maserati GranTurismo, the Ferrari P4/5, and the SSC Tuatara. For Saab he created the PhoeniX concept, which was, like everything he does, nothing short of beautiful. 

The PhoeniX was a design language that would have worked for Saab; it was undeniably Saab-ish, and would also stand out in the market.

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