If We Were the Boss: Saab

Aventyr and Skoj

The Aventyr and Skoj are the requisite SUV and CUV of the Complex-Saab line-up. The Aventyr would be the massive three-row soccer mom special, but since we're in charge it will probably be based on the Toyota Land Cruiser platform and have actual off-road prowess. Skid plates and low-gear settings would be standard.

The Skoj would go head to head with the Nissan Juke. Being a Saab, it would be about the same size, just as weird, but would use its space more efficiently, just like a tiny little Ikea living room.

The names by the way, are boring marketing buzz-words ("adventure" and "fun," respecitvely) made interesting by being in Swedish. It's just the sort of cynical move that marketing types love.

blog comments powered by Disqus