8. Emerging Technology
Let's use the Rimac Concept_One as an example here. Rimac claims it's the world's first electric hypercar, and the $980,000 price let's you know they 100 percent think they're correct in saying so. The car that has concept in its name but isn't actually just a concept anymore has four individual-wheel 92kW motors running the power, producing 1,088-horsepower (0-62 in 2.8 seconds), and allowing for 372 miles on one charge. These high-society companies are always on the hunt for ways to make lighter, more efficient and more powerful powerplants. When they're the first ones to discover these new techniques and methods, they put price tags on their cars that reflect that.