Kia Shows Support for Vancouver Whitecaps With "Tweet to Cheer" Campaign

Kia is supporting the Vancouver Whitecaps FC in the 2012 MLS season and decided to get some fans to join them in some supportive cheering. Setting up a 2013 Kia Rio with two 80" displays at BC Place in Vancouver, the company allowed Whitecaps fans to tweet the message #kiacheerwfc and have it show up on the screens while simultaneously causing the car's engines, headlights, and control panel to light and rev up while letting out a ”let’s go Whitecaps!” cheer. Check out the video above to see the "Tweet to Cheer" campaign in action.

Related: Kia Aims for Luxury Market

[via Vimeo]

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Tags: kia-rio, vancouver-whitecaps, soccer
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