The Heineken Premium Quality Bike for designblok 2012

Classically built, premium quality bikes may not be the first thing that comes to mind when Dutch beer manufacturer Heineken is mentioned, but we really couldn't think of a better combination. There's nothing quite like having a cold one after a long ride, which is why we're stoked to see the company's entry, in collaboration with Pedal Project, in the designblok 2012 exhibition in Prague. Check it out in the video above.

Related: Czech Architect Designs a Folding City Bike

[via Vimeo]

Tags: heineken, bikes
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