What Cars Do Saab Owners Buy Now That Saab is Gone?

What Cars Do Saab Owners Buy Now That Saab is Gone?

Saab is dead and no matter how much the brand's faithful might want to buy the planned next generation Saab 9-3 (pictured above) they can't. GM failed at retaining Oldsmobile, Saturn, and Hummer owners, and did OK at retaining Pontiac owners. Now that Saab is dead — and needlessly clubbed over the head a few times by GM — Polk did a study to see where Saab drivers are turning to now. The results are a bit surprising:

  • 7.2% - Honda
  • 7.0% - Volkswagen
  • 6.3% - Audi
  • 6.3% - Toyota
  • 6.2% - Chevrolet
  • 6.1% - Ford
  • 6.1% - BMW
  • 5.6% - Cadillac
  • 4.7% - Subaru
  • 4.6% - Mercedes-Benz
  • 4.2% - Volvo
  • 4.1% - Nissan
  • 3.8% - Lexus
  • 3.8% - Acura
  • 3.4% - Buick

We were expecting the other innovative Swedish company, Volvo, to make a much higher showing in this list. Apparently all those years with GM have made Saab owners' tastes much more mainstream.

[via Polk]

Tags: saab, car-buying-statistics
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