As consummate car people, we spend a lot of time naively thinking about what we would do if, instead of publicly drooling over cars while making clever comments about them, we were actually in charge of the design process. We might not be educated in transportation design or business management (or even journalism for some of us... including your author) but we sure as hell know cars.

Given Lotus' recent firing of the much unloved Danny Bahar, the scrapping of the insane business plan that tried to turn the company into a Ferrari rival, and the constant rumors that parent company Proton is considering selling the Lotus brand, we've been thinking. 

This is our totally uneducated, fantastical, and probably impractical plan for the company.

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