Buick Trademarks "Riviera" Name

Buick Trademarks "Riviera" Name

GM has filed for the trademark of the Riviera nameplate for Buick. Even though Buick has been working hard to shed it, the company's image is still decidedly geriatric. A sporty two door luxury car would go a long way towards fixing that. 

While a Buick spokesman has told people "not to read too much into this" we would still love to see an elegant and classy version of the Chevy Camaro on the market. That would be right on the money. 

[via World Car Fans]

Tags: buick, buick-riviera, new-buick
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