24. Lotus Elise
What it is: "Simplify, then add lightness"
Complex Says: This is just about the smallest amount of car that money can buy. There are no luxuries, no amenities, no space, not much power, it's barely taller than a hamster, and it takes up only a little more space than a king sized mattress. This means that there's also virtually no weight. By virtue of not having to lug all that other crap around, Lotus made something that is simply brilliant.