Nike+'s viral Make It Count campaign, launched on Twitter and Instagram, and using the Twitter hashtag #makeitcount encourages people to share how they are "making it count in 2012." The campaign has a new spokesperson in world champion cyclist Mark Cavendish, who is featured in this latest commercial. Cavendish shows us what he's doing to make it count with his goal to "Remain the fastest. Become the greatest." Keep an eye out for more ads from this campaign from athletes across the sporting spectrum.