#43. Mazda, "A Rotary Goes..."
Car(s) featured: Mazda RX-3
Mazda had a tough task on its hands in the early '70s. Its previous rotary-powered model, the RX-2, having sold moderately well, it needed more people to buy into itsÂ unique little machines. To do so, it attempted to sell the public on the fact that rotary engine was far smoother and better than traditional piston-packed engines. It must have worked as RX-3 sold very well during its seven-year run in the U.S.