#35. Kia, "Not Your Average"
Car(s) featured: Kia Optima
Kia has a number of ads that run off all the features and options of its new Optima sedan. This isn't one of them. This is an exercise in cool-by-assocation. Could there have been a better coming out party for its new model than having Rookie of the Year Blake Griffin leap over one to win the Slam Dunk Contest?