#9. BMW, "Land Speed"
Car(s) featured: BMW M5
BMW almost didn't build the E39 M5. With 282 horsepower, the company felt that the 540i model was powerful enough for most drivers. Competition called, however, in the form of Mercedes-Benz's E55 AMG which put out 349 hp. To one-up its German brethren, BMW decided to build a new M5 with a class-leading 394 hp. At the time it was the fastest production sedan in the world. To celebrate and drive the point home, BMW came out with this commercial.