#1. Audi, "Old Luxury"
Car(s) featured: Audi R8
By our count, no car company takes as many shots at competitors in commercials as Audi. The German automaker began its barrage on the luxury automotive world this this 2008 Super Bowl ad where, riffing on a scene from the The Godfather, it sends warning to the "old guard" that it's coming for the throne. It's the best warning shot, manifesto, and in our opinion, the best car commercial ever.