Sick of automotive commercials yet? Hopefully you're not, because even with the big game over, they seem to be getting better—and funnier. The latest campaign from Ford, dubbed "Crazy Kevin", features comedian Kevin Hart, late to his brother's wedding. Of course, with the Explorer's rough and rugged Terrain Management System, this is hardly a problem—for the SUV, that is.
“With this campaign, we are using comedy as a way to engage and encourage consumers to learn more about the Ford Explorer,” said Shawn Lollie, Ford manager, Multicultural Marketing. “Since the launch of the Explorer on Facebook last July, Ford has been using unique ways to talk to consumers. We wanted to create a campaign that would follow this same strategy while also adding an unexpected twist of comedy using one of the most popular and authentic comedians of today.”
The 60-sec spot will debut during this weekend's NBA All-Star Game, with a full print and radio campaign to accompany it. Have a laugh and give thanks that dude isn't in your family.
Source: Ford Urban