Gucci and Fiat Collaborate on Limited-Edition 500C

Gucci and Fiat Collaborate on Limited-Edition 500C

As unattainable as real Gucci can be, the cost-conscious Fiat 500C is probably the last car you'd imagine the brand to get in bed with. But everybody knows them Italians stick together, and this is no exception. The brainchild of Lapo Elkann, wealthy brother of Fiat Chairman John Elkann, this 500 has been officially blessed by Gucci's creative director, Frida Giannini. 

Available in either black or white, Gucci's trademark red and green stripes run the length of the car, with the double-G logo appearing on the wheel center caps and leather seats. Thinking of copping one? Make sure you can afford some of the gear too, or else you're just lame.

 

 

Tags: fiat, gucci
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