If you think cars are nothing but soulless appliances used for transportation, leave—this post isn’t for you. If you’re a gearhead who can appreciate the four-wheeled form, stick around. We’re about to get into 20 of the freshest rides from the annual SEMA Show in Las Vegas. Short for Specialty Equipment Market Association, the trade show is a not-open-to-the-public convergence of the greatest automotive manufacturers and vendors involved in all things aftermarket. All this business talk leaving you confused? All you have to know is that the 2010 SEMA show is the hottest collection of modified cars to see the lights of Sin City—or any other city for that matter—ever.

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