Price: $410 (frame), $1,050 (as shown)
Why It's Dope: "The Handsome Devil is the bike that lets you really express yourself. You buy it as just the frame, and then you can build it up in numerous different ways: as a single-speed, as a touring bike, or you can build it up as a seven-speed the way we have it built up here. We threw a wine crate on it, a leather Brooks saddle, handlebars with cork grips on it—you can do what you want. The frame is only about $400, but you can make a $3,000 bike out of it if you want to buy that level of parts. Generally, we think it's a good bike for somebody who is pretty much an urban rider."