Why Khloé Kardashian Is Catching Heat Over Her New Cleaning Series

The new cleaning series is titled 'Khlo-C-D.'

Khloe Kardashian in New York
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Image via Getty/Cindy Ord/Stringer

Khloe Kardashian in New York

The Kardashians are nothing if not problematic; and while the family’s latest blunder isn’t related to cultural appropriation, it's still downright offensive. Khloé Kardashian launched a new “cleanliness and organization” series called ‘Khlo-C-D’ through her app and website, which has since come under major fire.

Khloé made the announcement in her Snapchat, revealing the launch of the week-long series, where she’ll let fans in on her own “lazy-girl hacks for cleaning everyday objects” and the “two major secrets to staying organized,” and more.

Khloé has kicked the same title around before, back in 2015, when she posted a video of herself titled KHLO-C-D: Cookie Jars, where she was pictured arranging cookies inside a jar, Cosmopolitan reported.

It’s obvious why the name is questionable: it plays off the mental illness, Obsessive Compulsive Disorder, which certainly isn’t just a way to stay “clean and tidy.” Per WebMD, “People with OCD can have either obsessive thoughts and urges or compulsive, repetitive behaviors. Some have both obsessions and compulsions.”

The bottom line is that the name of the series—even if it was just supposed to be a witty pun—is disrespectful, and many on Twitter felt the same way, admitting that they love the Kardashians, but that the name Khlo-C-D is exploitative.

Hello @khloekardashian, I’m just wondering if you could explain to me what “Khlo-C-D” is and why you chose that name. Because personally, I suffer from OCD which is a mental illness that isn’t fun. I take medication to control most of my compulsive urges.

— Jade Spadoni (@MylifeasJade) March 13, 2018

You have been asked politely so many times to stop doing this. Look at your replies. I refuse to accept that you are unaware of how ill informed your cutesy Khlo-C-D parading is. Stop it, it's gross now, OCD ruins lives. https://t.co/PhEpUF9AUh

— Lily Bailey (@LilyBaileyUK) March 14, 2018

Just seen that @khloekardashian has decided to name her mini-series where she teaches you how to be organised... Khlo-C-D. Creating a brand out of a mental health problem, cute 🙄 #khloCD #OCD #EndTheStigma pic.twitter.com/0hJ3TWyeOd

— Olivia Gamble (@olivia_gordon) March 13, 2018

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