As expected, the past 10 years have passed by at the exact same as any other decade. That's how time works. Still, we all pretend to enjoy feigning shock whenever someone brings up the anniversary of a pop culture event. With E!'s 10th anniversary special on Keeping Up With the Kardashians set to premiere next month, the Kardashian-Jenners joined the Hollywood Reporter for a lengthy chat about the longevity of their brand. Cue the obligatory "Oh my god! It's been 10 years? Wow!" 🙃

"One night, [Dancing With the Stars casting director] Deena Katz came over for dinner and life was swirling around, and she said, 'This is a reality show — I think you should really talk to Ryan Seacrest,'" Kris Jenner told writer Leslie Bruce of the moment KUWTK was born. "So I did."

After speaking with Jenner, Seacrest had his development executive Eliot Goldberg buy a camera and head to Jenner's house to shoot some footage. Goldberg called Seacrest immediately after the shoot, telling him he felt they had "something special" on their hands.

Fast forward 10 years, and the series is months away from its season 14 premiere. Along the way, multiple spinoffs and other brand expansions have emerged from the KUWTK universe. However, not all of those spinoffs have been welcomed by their stars. Khloé Kardashian, for example, revealed to THR that she actually never wanted to embark on the two-season journey of Khloé & Lamar.

"I never wanted to do Khloe & Lamar; my ex-husband [Lamar Odom] did," she said. "He sold it to E!, and I let it happen because I wanted him to be happy. I was the one who canceled it. It was way too much."

1kcmI5NjE6jh_0kFWFOo3wA-nGGHatrS

As for more spinoffs in the future (The Life of Kylie premiered this year), Kris Jenner confirmed that no one should expect Kanye West to be involved in any way. "Kanye does not have time or have any desire that I know of to do a show like that," she said.

Read the full interview, which also includes insight on Kim Kardashian's marriage to Kris Humphries and the Kourtney Kardashian x Scott Disick breakup episode, over at THR.