Pokemon GO is still played by millions worldwide, but the overall interest in playing the game dwindled when players lost the motivation to play. The main series games kept players engaged with badges, access to rare Pokemon, and the Pokemon League. In comparison, Pokemon GO’s lack of incentives made players feel shortchanged. “There wasn’t a whole lot of incentive to participate in the gym,” says Nick. “The only reward was to get coins and then with those coins you buy more items that get you more Pokemon or more experience. You aren’t working towards any particular goal, and that’s where I think people lost interest.”