PROMO: Red Bull Gives You Wings. For Life.

This Mother’s Day, the Wings for Life World Run takes off.

Not Available Lead
Complex Original

Image via Complex Original

Not Available Lead

Everybody knows that Red Bull gives you wings. But in its annual Wings for Life World Run, participants help those in need by using their legs instead. 

Now in its third year, the Wings for Life World Run is a synchronized global race dedicated to spinal cord injury research. But unlike traditional races, it does not take place in only one location, and there is no set finish line. In 34 coordinated races happening across the globe, runners simply take off from the starting line and then are pursued by a “catcher car.” Once it reaches you, your race concludes. 

Last year’s races attracted more than 100,000 people and raised $4.7 million dollars (following up the $4.1 that was raised in 2014). 100 percent of registration fees go toward finding a cure for spinal cord impairment.

This year, the event will take place, rather fittingly, on Mother’s Day, with two official races happening in the United States: Sunrise, Fla. and Santa Clarita, Calif. Plus, thanks to a new Wings for Life World Run Selfie Run app (available in the App Store), anyone anywhere can join in the run remotely and be pursued by a virtual catcher car. 

To see a video highlighting last year’s runs, be sure to visit www.wingsforlifeworldrun.com. While there, you can also register yourself to join in this year’s race, and give wings—and help—to those who need them most.

Latest in Pop Culture