Jane the Virgin star Gina Rodriguez has responded to the industry-shattering #OscarsSoWhite controversy with a solution of her own: #MovementMondays. Rodriguez revealed the call to action on Instagram earlier this week, calling on the "55 million Latinos in this country" to increase diversity in Hollywood by uniting behind the talented Latino stars that many awards shows and studio heads have chosen to neglect.

"With all this Oscar talk and lack of diversity I decided to start a movement and speak from the perspective of a Latina American who desires to see more Latinos on screen," Rodriguez writes. "That means no studio will put their money behind a Latino face as a lead of a movie because they don't believe we can make their money back." Rodriguez hopes that her #MovementMondays campaign, in which she plans to spotlight a different Latino artist each week, will help inspire Latinos across the globe to support each other in the entertainment industry and beyond:

 

Movement Monday's. This is Oscar Isaac. He is a Guatemalan American actor. This is a picture from Ex Machina directed by Alex Garland and was released this past year. With all this Oscar Talk and lack of diversity I decided to start a movement and speak from the perspective of a Latina American who desires to see more Latinos on screen. There are 55 million Latinos in this country and although we all come from various backgrounds our unity can make a movie explode at the box office or a tv show soar to the highest viewers possible. The better these projects do financially, the more money they will spend on putting Latinos In blockbuster films, as leads in tv shows Etc. My solution is this, support is needed. Right now there isn't one Latino that can Greenlight a movie. That means no studio will put their money behind a Latino face as a lead of a movie because they don't believe we can make their money back. I am told time and time again "Latinos dont watch Latino Movies. Latinos don't support each other" and sadly that is true. I'm not saying go and see a movie you don't like to blind support, im saying if you want to see us represented on film and tv, if you want to see Latinos nominated for Oscars, we NEED to support one another. The industry sees money, the excuse can't just be racism. We can make a difference in a very powerful way if we unite our support as one Latino community. Oscar Isaac, in my opinion had an Oscar worthy performance in this film. Let's start making noise with where it matters most, where we put our dollars. Go support these films, watch these shows (mine is on tonight by the way, shameless promotion feel free to watch on the CW) and we can take making a change into our own hands. Each Monday I will highlight a latino artist we can support. Let us use our numbers and powerful voices to prove we support one another, to prove we can make a box office hit, to prove they need to support all the various Latino cultures in the media. That can be one part of the solution, so next year we have many movies that are worthy of Oscar contention! #MovementMondays Pick any Latino currently working we can support!

A photo posted by Gina Rodriguez (@hereisgina) on

Fittingly, Rodriguez's inaugural #MovementMondays post centers on fresh Star Wars alum Oscar Isaac. Isaac's role as Nathan Bateman in Alex Garland's Ex Machina, though ignored by the Academy, was considered by audiences and critics alike as one of the best of 2015.

Rodriguez's smash CW series Jane the Virgin, a confirmed classic, is currently in the middle of a highly tweetable second season. She will next star alongside Ray Liotta in Amanda Sharp's Sticky Notes, set to debut later this year.