When the amazingBatkidunited a nation back in 2013, Paramount creative director Jesse Wilson crafted an undeniably spot-on poster for the five-year-old boy in the tradition of the Christopher Nolan era:
That poster, shared an immeasurable amount of times, ultimately served as the spark behind For the Win, Wilson’s new collaboration with Jaimie Trueblood. Trueblood, of course, is the guy behind those kids-as-superheroes viral smashes from a few years ago, including Spider-Cam:
Combining their talents in the name of something pretty awesome, Trueblood and Wilson are now offering "children in special circumstances" the opportunity to be brilliantly transformed into actual superheroes. "Having that hang in the hospital, or at home, or wherever you’re confined to your situation, to be able to look up at that," Wilson told BuzzFeed, "it’s sort of a motivator, it’s sort of a beacon of hope. And I think they look at themselves differently. Like, 'That’s me. That’s who I really am.'" For the Win even scored some high-profile collaborators, including Mr. Jurassic Park himself, Chris Pratt:
"The Incredible Aaron" was the team's first endeavor, an obvious smashing success:
For a young Star Wars fan named Noah, the team not only delivered an enviably great poster but also managed to pull off a pretty stellar hang-out session with Vader and some troopers:
Though not yet approved as an "official charity," BuzzFeed reports that For the Win on raising awareness for charities that are individually important to the children they meet through their superhero transformations. For more on For the Win and their plans to bring these superhero possibilities to as many children as possible, visit here.
