When they launched HelloGiggles in 2011, Zooey Deschanel and her partners Sophia Rossi and Molly McAleer aimed to create a positive place for women. At the time, there was a dearth of well-funded female content online, and much of it lived on larger male-dominated sites or had a tendency to slide toward a negative, gossipy tone. Since then, HelloGiggles has attracted an army of female contributors, and amassed a large, loyal fanbase primarily comprised of women under the age of 35.

It looks like HelloGiggles is only going to continue its growth. The site was acquired by Time Inc. last month, and representatives from the company were quick to say that they intend on nurturing the site and continuing to empower its contributor network. The site is also poised to make a strong move into the world of video content, with film, television, and digital projects in development. Overall, Deschanel has said that moving forward, HelloGiggles will “be able to…inspire and support even more young women with a staff and positive media platform.”