Numerous celebrities have transitioned from on-camera talent to off-camera producers and managers in the digital space. Funny or Die, Above Average, and many other digital content producers have celebrities involved at a high level. While there are many actors in the content game, few of them view their content as a force for good. That’s part of what differentiates Rainn Wilson’s SoulPancake.

In launching SoulPancake, Wilson’s aim was to get visitors thinking about life’s deeper subjects like love, faith, and death. Some shows on the platform, including “Metaphysical Milkshake” and “Kid President,” have garnered their own followings and become a part of the cultural conversation. In its brief history, SoulPancake has captured a large audience and industry attention. The company was named one of Fast Company’s “10 Most Innovative Companies in Video in 2015,” and was named the 114th fastest growing private company in America by Inc. In a world with so much bad news, the prospects for SoulPancake’s growth look great as fans respond to the site’s uplifting message.