The future has arrived, along with your large cheese pie. Pizza Hut has debuted a pizza box that doubles as a movie projector—an invention you never knew you needed, but a welcome one at that.
This pizza box of your dreams—better known as the "Blockbuster Box"—works like this: order a pizza. Upon receiving the pizza, pop out a hole in the side of the box and insert a plastic lens (the lens comes with the box—now you know what little three-legged doodad in the middle of your pizza is for). Place your smartphone in the box, and stream videos to your heart's content. Voila.
Each pizza box also comes preloaded with an original video—just scan the QR code on the side. We do foresee a couple of problems here, though. Do you wait until you finish the pizza to use the box? Does your phone get greasy? It's such a novel concept that the risk of getting a whiff of anchovies every time you answer a phone call is probably worth it. (Probably.)
The box and the movies were designed by creative agency Ogivly & Mather in Hong Kong—and unfortunately, that's the only place it's currently available. How many impassioned fan letters do you think it'll take to bring it overseas?
[via Quartz]
