The first time Tim Cook took the stage for a product launch after Steve Jobs’ death was for the debut of the iPhone 4S on October 4, 2011. Since then, we’ve seen the unveiling of the iPhone 5, iPhone 5C, iPhone 5S, Mac Pro, iPad Air and iOS 5 to 8—each one with a previous version that Jobs had debuted himself. Cook got his chance today to launch the first entirely new Apple device in the post-Steve Jobs era; and he chose the Flint Center for the Performing Arts in Cupertino—where Steve Jobs debuted the first Macintosh in 1984—to showcase that device. But not before dropping the famous line Jobs' used during his presentations, "One more thing..."

That product is the Apple Watch.

Apple CEO Tim Cook

The company faces a slew of competition in the smartwatch department thanks to Samsung and other companies like Pebble. Here's our initial impressions about what Apple brought to the table to compete.