Everyone is doing the Ice Bucket Challenge, and thus far we haven’t seen many innovations to the classic technique of “pour cold water on head.” Well, thanks to Amy Schumer, now we have.
The comedian has never been a conventional thinker, and her slightly different performance is perhaps the most creative we have seen out of this internet sensation. Will this start a new trend? Maybe earn her an endorsement deal with Progresso? As we've learned with Schumer, everything is probably in play.
[via Instagram]
