Kim Kardashian Hollywood is currently on track to crush $200 million in sales this year.

That's right, Kim Kardashian's iOS game is closing in on Candy Crush Saga levels of money. How is that possible considering the game is a free-to-play title? Well, the answer to that is easy. To play the game successfully you'll need to spend real world money on in-app purchases such as clothing, accessories, cars, and slowly watching the light go out of your eyes as you tighten the belt around your windpipe right at the moment of climax.

""There's no such thing as bad publicity, right?" says industry analyst Doug Creutz. "Obviously Kim Kardashian's brand has driven people to download the game. But at this point, the game has taken on a life of its own." 

And like Frankenstein's monster the only way to make sure we're completely rid of the taint is to destroy it with cleansing, holy fire.

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[via The Hollywood Gossip]