After Facebook couldn't buy Snapchat for $3 billion, it had to turn to other means in order to break into the ephemeral market. And one of those means showed their face yesterday.

Called Slingshot, Facebook's newest app is built around Snapchat-like auto-deleting messages, which allows people to send these quick messages, but in order to read a message you've received, you have to send a message in order to unlock it.

From the app's description:

"Slingshot lets you quickly share moments —little and big— with all your friends. Shoot a photo or video of what you’re up to and sling it to a bunch of people. They won’t be able to see your shot until they sling something back. Tap on a shot to react, or simply swipe it away."

Turns out, though, that the company didn't mean to put it on the App Store last night, and whether that's true or not, they took it down shortly afterward. "Earlier today, we accidentally released a version of Slingshot, a new app we're working on," the company said. "With Slingshot, you'll be able to share everyday moments with lots of people at once. It'll be ready soon and we're excited for you to try it out."

They didn't give a timetable for its release. Would you drop Snapchat?

[via The Guardian]