Sneaker heads and gamers have more in common with one another than they think.
Both groups of cultural devotees are fiercely loyal to brands, follow industry news like it was the New York Stock Exchange, and both will ardently defend their purchases regardless of what anyone else thinks. Whether you self-identify as a sneaker head or a gamer, some find the labels unpalatable, the characteristics shared by both are undeniable.
Video games and sneakers aren't two cultural institutions that normally cross paths. Let's fix that. What would your favorite video game characters equivalent be in the sneaker world?
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