Nintendo will launch a new console. In fact it might launch a few. However don't expect to see these anytime soon as Nintendo Big Boss Satoru Iwata stated to Reuters that the company will develop not only a new console but also new games specifically for “emerging markets.” The devices will be aimed at lower-income consumers and those will less gaming experience than those in developed countries.
"It would be difficult to enter those markets if we didn't create something new... For the mass market you need to provide something that most of the middle class can afford," Iwata said.
Iwata did not mention the new hardware of which markets the company is targeting but China was mentioned as having much potential. "We think the Chinese market has a lot of potential, but I don't think the lifting of the ban has solved all of the difficulties in entering it," Iwata said. "We need to study it more." Recently China lifted its long ban on foreign-made consoles, opening the door for Xbox to release the Xbox One in China this September.