To put a spin on one of hip-hop’s most classic lines—somehow the rap game reminds us of the trap game. You hear the stories of rappers enduring trials and tribulations with their labels, as most get caught in no-win situations where their careers and catalogs are put on hold. Then there’s that 10 percent of established acts who see their value marginalized by whack decisions to limit buzz-inspiring opps. But rather than putting these beefs on wax, today’s rap acts are embracing the most effective social media platform for communication, Twitter, to get at the suits managing their careers. And as you’ll see, it has become a popular trend that's expanded throughout the years. Here is A Brief History of Rappers Blasting Their Labels on Twitter.
Nov. 4–5, 2017 in Long Beach, CAExclusive drops, one-of-a-kind art, and
riveting panels featuring André 3000
A$AP Ferg · Don C · Lonzo Ball and more
Performances by N*E*R*D · Gucci Mane
Young Thug · M.I.A. · A-TRAK
DJ Khaled · Jaden Smith and more