Finally, Yelp has introduced a use for emoji other than punctuating your communication with unbelievably resonant and emotionally expressive symbols. The local business directory service has added emoji search to its mobile app, a representative told Engadget.
The search function is able to recognize the meaning of each emoji symbol and accordingly return results; so the hamburger emoji will turn up nearby burger joints and a flower emoji will find local florists. The concept was thought up during a company hackathon and Yelp's executives were so pleased with it they decided to have it built into the official app.
Sounds like it'll be fun for a few minutes before you give up and go back to using words.
[via Engadget]