Five days after the death of Steve Jobs, Apple's longtime CEO and co-founder, Samsung's head of national sales sent an email out about how they should capitalize on attacking the iPhone and stop the flood of praise being said about Apple.

Here's the 2011 email sent by Michael Pennington and discovered by CNET:

Unfortunately, Steve Job's [sic] passing has led to a huge wave of press coverage of Apple's and iPhone's 'superiority,' all created by the 'passionate, tireless, perfectionist...' The point here is that there is an unintended benefit for Apple, since the external messages by 3rd parties are all highlighting and/or supporting the consumer perception that Apple products are superior, since Jobs' [sic] was such a visionary and perfectionist. What consumer wouldn't feel great about purchasing a device developed by such a person.

Sorry to continue to push this issue, but I have seen this far too long and I know this is our best opportunity to attack iPhone. If there is no consensus on the approach I initially proposed, I will stop pushing, but I would like to better understand our strategy so I can align with that.

[via CNET]