Amazon is coming out with a new unannounced phone that's supposed to change the game, and it has a few tricks up its sleeve to get you to buy.

The company's phone is rumored to have four front-facing cameras that will detect the movement of your eyes, and adjust the screen accordingly to the direction your looking. But, that's not the only thing with the phone Amazon is planning to differentiate itself from the pack—BGR is reporting that the company is planning a new data service, Prime Data, with AT&T that will give customers free data to Amazon services, like Prime:

Amazon is holding details of the data package very close the chest and as a result, our sources were not able to confirm exactly what the company has in store for Prime Data. Several sources were willing to speculate based on limited knowledge of Amazon’s plans, however.

More than one trusted source we spoke with told BGR that Amazon’s smartphone could be made available exclusively on AT&T’s network in the United States. If that is in fact the case, Prime Data could be the first high-profile deal based on a setup similar to the carrier’s new “Sponsored Data” program...

Announced this past January, Sponsored Data is a program that allows companies to foot the bill for data traffic used by specific apps and services on customers’ devices. Any cellular data consumed while using apps covered by the program does not apply toward a subscriber’s monthly data cap.

[via BGR]