Broccoli City Founder, Blackleaf Vodka Co-Owner
Brandon McEarchern is perhaps the antithesis of the stereotypical environmentalist. A low-cut fade, New Balances and stylish Levi denim are his usual uniform, but there’s a genius mind for green behind the cool facade.
Creating a lifestyle group centered on bringing sustainability awareness to the urban community, his green brainchild Broccoli City has become synonymous with urban, cool environmentalism in Washington, D.C. and beyond. The annual Broccoli City Festival has featured headliners like Kendrick Lamar, Big K.R.I.T, Dom Kennedy, and Jojo. While the musical acts add to the fun, the main events are the yoga classes, fresh organic juice, sustainability demonstrations and overall honest effort to helps folks go green.
The Greensboro, North Carolina native thinks an important part of the green effort is to make sure people know you don't have to be a tree-hugging hippie to live a sustainable lifestyle. “We ought to make it fly, make it cool. It’s about meeting people where they’re at. These cats live healthy! Fabolous and all these different rappers, they work out, drink water, drink green juice. They’re on it! I wish more rappers would say stuff about this,” said McEarchern.
He is well on his way to creating a green lifestyle empire with the recent release of Broccoli City’s Live 100 Raw Juice line, which made its debut at this year’s Broccoli City Fest. The most recent installment of the festival was held at the newly constructed Gateway Pavilion, and was the largest event held in southeast Washington, D.C. in 15 years.
“This is Chocolate City, this is the home of so many prominent African-Americans on both sides, whether it’s a drug dealer or a senator. We can all be involved in the sustainability movement. D.C. is amazing.”