It's been the better part of a week since Kevin Durant told the world he had no idea who Lil B was.
The on-and-off again beef between Durant and Lil B is vociferously 'on' at the moment. Lil B's challenge of a one-on-one match, several incendiary tweets, and finally, a Lil B penned dis-song have all gone unanswered by Durant.
It seems that a created Lil B in NBA 2K14 is as close as we're going to get to a real life match. Pitchfork has taken it upon themselves to create the beef thanks to the player creation engine, and if this game is any indication, Durant has officially lifted the 'curse'.
Lil B gets run on. Hard.