For a limited period, McDonald's will offer free coffee during its breakfast hours. 

The New York Daily News reports that participating U.S. locations will offer free small McCafe coffee in the morning from March 31 through Apr. 13.

McDonald's made the announcement today, just a day after Taco Bell launched their breakfast menu. The chain hopes this move will help extend its arresting dominance over the fast food chain game.

[via New York Daily News]