Getty Images has freed up the licensing on some 35 million of its photos, in a bid to combat privacy in a less conventional, more web-friendly way.
"Our content was everywhere already," said Craig Peters, a Getty business development executive. "If you want to get a Getty image today, you can find it without a watermark very simply.”
"The way you do that is you go to one of our customer sites and you right-click. Or you go to Google Image search or Bing Image Search and you get it there. And that's what's happening,” he added.
The company, the world’s largest photo agency, says it made the move after coming to terms with the extent to which its photos were being used online without permission or attribution.
The new guidelines will allow anyone to display Getty photos for all non-commercial purposes as long as they use the agency’s own embed code, which includes a link that leads back directly to the agency’s site and to information about the photo in question, including how to purchase rights to commercial usage. All photos will include a Getty Images logo and cannot be resized, but it’s still a win for the Internet.