Madden Bowl XX Celebrates Super Bowl Weekend With "Madden 25" Tournament, Lots of Bud Light Lime

EA spares no expense for the tournament at The Intrepid Sea, Air & Space Museum

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Complex Original

Image via Complex Original

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While legions of NFL fans descend on the city to celebrate today's big game, fans and athletes gathered to watch an equally important event in NFL history.

The EA Madden Bowl XX.

Electronic Arts celebrated by hosting the tournament and reinforcing the popularity of it annual $4 billion video game franchise. Madden NFL 25 was being bumped on stage via a fleet of Xbox Ones.

Several of the biggest stars in the NFL, including New York Giants wide receiver Victor Cruz, Cincinnati Bengals wide receiver AJ Green, New Orleans Saints tight end Jimmy Graham and college rising star Louisville quarterback Teddy Bridgewater were all participating in the single elimination tournament.

Philadelphia Eagles running back LeSean McCoy (playing as the Seahawks) was the evening's victor, finally defeating Carolina Panthers quarterback Cam Newton (who chose the San Francisco 49ers) 24-22.

Watch a recap of the event above and check out the full gallery of the evolution of Madden titles over the past 25 years.

RELATED: Preview: Everything You Can Expect From "Madden NFL 25"

RELATED: 25 Reasons Why Madden NFL Has Lasted 25 Years

RELATED: "Madden 13" Will Let Everyone Tebow

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