In the 2010's, GIFs and memes have become another form of language, corresponding certain pop culture moments to specific situations and emotions. Since blowing up on social media outlets like Tumblr, these forms of media have become the new soundbyte, serving as a pithy signifier of a social trend or a punchline made E-Z. In the '90s, developers were still trying to figure out how to embed images on their websites, much less make them an art form.