In an effort to keep the Valentine's Day experience fresh, Heineken has come up with a social experiment.
#DateInABox is a test to see if gentlemen are brave enough to flex their romantic sides for their significant others. Ladies will tweet Heineken to mail their dude this Pandora's box of affection, and select men will receive the box, which contains instructions on how to unlock a mystery date for the both of them.
In true fairy tale fashion, the only way to access the date is for him to share his mushiest of feelings and Instagram the box. Nothing makes it real like sharing your feelings with the Internet.
Should he oblige, he'll be provided with the code and the couple will be treated to a special night out, which is on Heineken. Yes, today is Valentine's Day, but it's not too late. Who isn't down for a spontaneous good time tonight?