Out of context, the tag-line "ALL MEN MUST DIE," seems obvious: It's all apart of this thing called the "circle of life." Apply it to poster with a three eyed crow made of swords and mix in the fact that's it's a promotional poster for Game of Thrones—a drama where pretty much everyone does in fact die—then it becomes very awesome.

Context is everything.

Season four of Game of Thrones returns to HBO on April 4.

[via Uproxx]