Expert knowledge of: Exaggerated movements; bandwagons; dead horses and how to avoid beating them
Publication that needs it mostNew York Times 

As media, we're probably all guilty of sensationalizing movements and exaggerating trends. So, the industry would be well-served to hire people who can distinguish actual trends from crazes that have been burning for a decade strong. Or, at least someone carte blanche to hit writers with a Tazer for using "introducing," "hipsters," or "discovering" in a 2014 headline.