In the event of an embarrassing moment, never pause to let the humiliation sink in. Play it off and proceed as if all is normal.

Brooke Graham, a feature reporter for Salt Lake City, Utah's KUTV News, was in the midst of a segment on cross-country skiing when it became clear that something wasn't right. She became loopy, began swaying and passed out with her skis still on.

Graham said that she often passes out in high altitudes or the extreme cold and tried to warn her producer, but it was too late.

However, because she's a professional who's extremely dedicated to her craft, she came to almost immediately and continued the interview. Even better, she has a sense of humor about the entire ordeal: "I feel like someone should dub [Pitbull ft.] Keisha 'Timber' over it and play the fall in slow motion," she told viewers.

That's a testament to how mainstream Pitbullthe ultimate entertainment amplifier—has become.

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[via Gawker]