Yesterday, PepsiCo announced a deal with Buffalo Wild Wings, appointing itself the chain's new supplier. This is monumental for many reasons:
The deal, which will start with the introduction of Pepsi, Mountain Dew and other drink brands in the new year, is the biggest sign so far of how PepsiCo is deploying its thriving snacks business and Quaker, which it also owns, to offset declines in its traditional soda business.
PepsiCo's president of food service business told the New York Times that the partnership will grant the chain access the full range of the company's arsenal. "But what this partnership does is give Buffalo Wild Wings a full access pass to all that PepsiCo has to offer," he said.
If you weren't aware, PepsiCo is the world's second-largest food and beverage company. Among the many companies that it owns is Frito-Lay, the maker of the immensely—and understandably—popular Doritos Locos Tacos. This means a "Dorito-crusted wing" could be on the horizon at Buffalo Wild Wings.
You want that. You know you want that.
[via New York Times]